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" The internet has brought about a fundamental change in the way people make purchasing decisions. To appreciate just how profound this change is, just think about the last time you picked up a paper copy of the Yellow Pages to look for a business near you. These days, nearly 90% of "fresh" purchases begin with an Internet search, and to be visible for these locality-based searches, you need a local SEO strategy. "

Google, being the major search engine, has led the transformation for improved local results, and is constantly looking for ways to improve user experience and increase their market reach. And that generally means increasing the relevance of their results to the user's needs.

Local Search aims to serve customers either looking for products or services within a geographically constrained area, or looking to locate a business whose identity they already know. The logic employed by the search engines is constantly evolving, and remaining up to date is a full time job for experts.

If yours is one of those businesses serving a geographically constrained market, it's vital that you make the best possible use of Local SEO. Like any aspect of your online business, local search engine optimisation requires a marriage of skills - your website needs to be optimised for Local Search, and you need the marketing skills to design appropriate campaigns - campaigns that will deliver the maximum return on your investment. At Vartint, we really can offer local businesses an increase visitor numbers and engagement with our tailored local SEO packages. When you entrust your local search engine marketing to Vartint you get:

  • Your business listed with all the important local business listings/directories, including a Google business page optimised for maps results
  • Optimisation for specific suburbs and localities for your products/services
  • Elimination from your search traffic of geographically disqualified customers.
  • Your search traffic enriched with highly-qualified customers.
  • Techniques attuned to the latest local search engine algorithms in use by the major portals such as Google.
  • Design and execution of paid advertising campaigns with full transparency are available at additional costs.


To find out more about Vartint's local SEO services and how we can help you compete with your local rivals, call us on +91 9958 611 555 Vartint - Or email us at info@vartint.com


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